Creative for Good was recently unveiled at the Cannes Lions International Festival, one of the largest and most prestigious gatherings of creative artists and communicators. Creative for Good is heeding the call. Other projects focus on changing perceptions one person at a time. For example, Bell Bajao in India teaches men and boys to use a simple action to stop domestic violence against women: if they hear a violent argument erupt inside a nearby home, they go and ring the doorbell to interrupt.
Creative for Good features material that we can all learn from, sharing a rare vantage point with communicators throughout the world.
This new platform has the potential to unleash ideas that, up until now, have been only imagined. It has the power to inspire individuals, communities and societies to embark on new social endeavours, and in the process, change the way people think and act. Peggy Conlon. The views expressed in this article are those of the author alone and not the World Economic Forum. The temptation to profit from personal data has to be stemmed if the internet of things is to fulfill its potential.
Grit in the workplace can be a good thing. Cultural programming can open up the world of music and art for young people. How to choose good TV How can we select viewing that is good for children? One approach is to ask the following questions: Does the program encourage children to ask questions, to use their imaginations, or to be active or creative? It can prompt questions, kindle curiosity, or teach activities to pursue when the set is off.
How does this program represent gender and diversity? Young children believe that television reflects the real world. To not see people like themselves—in race, ethnicity, or physical ability, for example—may diminish their self-worth, and not seeing people different from themselves may lead to a distorted view of the world as well. How commercialized is this program? What are the common themes and topics in this program?
Watch a few episodes of the program to see the common themes and storylines. What characteristics are shown in a positive or negative light? Which behaviours and activities are rewarded, and which are punished? What does the show suggest is important, valued or desirable? What emotional effect will this program have on children? Consider that children will often have different emotional reactions than adults. Explore how books and movies nurture empathy.
Discover ten movies that inspire and elevate. Learn three lessons from Zootopia to discuss with kids. Discover four lessons from Inside Out to discuss with kids. Research that my colleagues and I have conducted points to social benefits of meaningful films as well. We asked students to identify films that are meaningful to them; their responses generated a long list of movies, with the most popular ones being Remember the Titans , Forrest Gump , and Eternal Sunshine of the Spotless Mind.
We found that these films are more likely than pleasurable films to depict values of love, kindness, and connectedness, and to elicit elevation. In addition, experiencing elevation from such movies made the participants feel more connected to dear friends and family, as well as to the transcendent, spiritual aspects of life—which, in turn, inspired a host of prosocial motivations.
Specifically, watching a movie such as A Walk To Remember or The Blindside made them feel a general sense of compassionate love for people, made them want to help people less fortunate than themselves, and generally made them want to be kind and good to fellow human beings, even strangers.
The study suggests that the elevation we get from films can help us transcend our egocentric bias and forge more compassionate connections to others. Of course, making these positive changes stick is not something that happens overnight.
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