They should be able to easily control volume, skip information they already understand and replay more complex segments. Visual teaching aids, such as adding circles around objects on the screen, makes it easier for users to connect images and spoken words. Most video editing software products provide effects that can make your video tutorials more visually attractive. Chapters are especially effective when your video runs longer than a minute or two.
Viewers can click on them and jump to the parts of the video most relevant to them. Optimize your video description: Using keywords in your video description related to the topic your video covers will secure better search results.
Google AdWords Keyword Planner Tool can help you to discover the best keywords for your video tutorials. Uploading your video to YouTube will expose your tutorial videos to a wide audience. However, free comes with a price. Your tutorial will likely contain information you may not want to become readily-available to just anyone. Additionally, those watching your video on YouTube will more than likely be recommended similar content, typically promoting your competitors.
Facebook and Vimeo present similar challenges. Using a video hosting platform for all your tutorial videos offers a number of benefits; some of which are driving traffic to your own website rather than to YouTube, being able to customize your videos and access to comprehensive analytics.
Your first tutorial may not attract millions of viewers. Tracking the number of views, paying attention to comments and using analytics to determine viewer behavior will help you to see where you can improve.
For example, if you see that many of them start falling off at a certain point in your video, you know that you need to find out why and make changes.
Creating high-quality tutorial videos requires more work than preparing to teach a live class. Also take a note of the attention-grabbing before-and-after picture in the thumbnail! Have you ever gotten stuck on a level in a game and decided to go to YouTube to find out how to beat it? Tons of people watch game tutorials to learn how to beat games, and also because they love watching people play their favorite games! Even a few of the most popular YouTubers, such as PewdiePie, found success by posting gaming videos!
Music tutorials teach viewers new art forms and save them money on music lessons. Therefore, they turn to YouTube, and this makes music tutorials incredibly popular. Especially if you are a budding musician, creating a music tutorial is a great way to simultaneously showcase your talent and help your viewers.
Check out this tutorial, in which Ukulele Underground teaches young musicians how to play the ukulele in five minutes.
This video is clear, exciting, and makes learning an instrument look easy. Academic tutorials are extremely popular. It is generally understood that an informal tone is less taxing cognitively. Ideally, a video tutorial will be introduced by a preview that covers the connection between technical vocabulary and the aspects they relate to throughout the presentation.
Explaining the integration of new concepts within the content adheres to the just-in-time principal. This principle states that people can learn more thoroughly when the knowledge required to absorb the content that follows is presented upon introduction. The result is that there is less of a load placed upon the memory of the user. Always include an explanation of important concepts in the preview of your video. Most users review a "how-to" type video in order to learn what is necessary to finish a task.
A video tutorial should have as its primary goal that of enabling the user to successfully accomplish a task. All of the elements must be aligned in an effort to achieve that goal. Information that is conceptual often requires the user to pause and consider various directions or outcomes of the information provided. Procedural information simply describes the steps required to go from the beginning of the task to a successful outcome.
Minimalism with respect to instructional design principles holds that the users should receive as much support and as little hindrance as possible. So, only provide conceptual information when needed and focus on providing actionable steps. The concept behind this fundamental tip is that the user receives simple instructions with full explanation on ways to achieve the task.
In order to do so:. Down to the smallest detail, the video activities and spoken narrative must follow the typical sequence for task completion. Always provide the steps in logical order with clear separation between each, prior to the final step, which should lead to a successful outcome. For instance, rather than saying "to open the jar, turn the lid counter clockwise," say "turn the lid counter clockwise to open the jar. Especially with respect to software, it is important to describe the relationship between user action and the software reaction completely.
Since the two are fundamentally intertwined, they are best treated together. With respect to software instruction, the reaction or outcome is critical. In video tutorials , information should be given about the reaction of software on certain actions.
As an example, the narrator explaining how to add a task figure 4 , can provide the following information on interactions between user actions and system reactions:. Figure 4 - Example of typical actions that can produce the intended software reaction. One very effective way to instruct users about software elements is to incorporate visual teaching tools.
Demonstrations might include mouse cursor locations, adding a circle around objects on the screen, and highlighting the features to be described. It is important to make it easy for the user to connect the images to the spoken words. It is also important that the user perceives the signals as imposed and not part of the actual software interface. A common mistake when presenting video tutorials is to make them too long.
The research results vary, but most recommendations are for lengths under a minute. These are ideal for improving user engagement and stimulating memory. Often, tasks are too complex and lengthy for a single one-minute video. In that case, a series of short videos breaking the task down into consecutive steps can be a solution.
The critical component is that the instructional video flows logically and both the beginning and the end are clearly defined. All effective educational approaches provide initial instruction followed by practice exercises.
Software instruction is no different. Practicing what has been learned confirms to the users that the method is effective. It also provides confirmation to the user that the system is manageable. Practice should incorporate exercises that lay out the process from beginning to end and make the goal rewards obvious.
Include both an instructional phase and a practice phase in your video tutorial. The instruction phase includes the presentation of a problem and reasonable ways to solve it.
The practice phase enables users to actively experiment with solutions. One of the advantages of video is the interaction available from users. If the video is published on Vimeo or YouTube, there is a high likelihood of receiving feedback. Astonishingly, more than 1 billion users view several hundred million content hours daily on YouTube.
There is a downside to an audience of that size. Many of them thrive on leaving feedback of dubious value. Others habitually leave highly critical and offensive comments that can unfortunately resonate with others.
As is often the case, the advantages of quantity are offset by the disadvantages of quality. The Vimeo community is considerably smaller and more geographically limited. There are over million viewers , of which approximately 42 million originate in the United States.
While the size is more limited, the community on Vimeo tends to use more discretion. As a result, the feedback provides more utility than that of YouTube. YouTube, as well as Vimeo, provides useful analytical tools that help determine the demographics of your viewers and their responses to your video. Both provide statistical data on the number of viewers, the number of times the video has been played, comments, and geographical sources.
As a Google property, YouTube provides more. Another benefit to YouTube is that users can interact by clicking on annotations and hotspots that you add to your video to improve engagement. Make a recurring note in your calendar that forces you to analyze user data on a monthly basis. Figure 6 — Example of YouTube data analytics. Screen recording Tool. Records all screen activity in real-time, even webinars or video conferences. Converts PowerPoint presentations to Flash videos. Easily edits the captured video and inserts captions, notes, special effects, etc.
Records sound during the capture process or adds it conveniently during playback. Small output size is ideal for e-mail and Internet use. Video recording and live streaming tool.
Intuitive audio mixer with filter functionality and filters for video sources. Especially suitable for recording video games or othert high-performance applications. Records all screen and audio activity on your computer. Includes a webcam movie, lossless codec, custom cursors and is easy to use. Video Editor and Screen Recorder. Includes video effects, drag and drop editing, fast rendering, animated backgrounds, possibility to add music tracks, a built-in icon library.
Google Chrome screen recording and lecture capture. No restrictions or watermarks on your recordings. Designed to work with the Cattura Video Learning Engine, a flipped learning resource designed to integrate video from YouTube, Vimeo, and Google Drive directly to your current learning management system. You can use the recorder to capture your desktop screen, web camera, document camera, or microphone and upload it to YouTube, Vimeo and Google Drive.
Record your screen to screen capture video tutorials, video lessons, presentations, lecture capture and more. Creates video demonstrations that can be used for customer support, employee training and product presentations. Records screen, imports media files, includes dynamic 3d effects.
Rotate, scale and zoom functions. Add player bar buttons etc. Screen recorder and editor. Instant slideshow maker. Records screen activities including onscreen changes, speech from microphone and mouse movements. Captures multiple windows and objects including multi-level menus. Resizes, cropps and rotates output images.
Records your screen video to MP4 files. Highlight your cursor path for clarity. Records video with sound from the microphone. Screen capturing tool with an advanced image editing utility. HyperSnap is suitable for capturing images and texts that you want to include in your Help system, online tutorials, manuals, training handouts, presentations, marketing materials, Web pages, emails and more.
Captures any area of your screen either as a screenshot or a video file. The intuitive and easy-to-use software offers a complete suite of tools and options for professional screen capture with audio. With Icecream you can record webinars, games and Skype videos in HD. Realtime screen recorder for Mac. Easy to use, built-in presets, instant recording. Tool for creating screencasts.
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