Among all the suggestions of casual summertime attitude inherent in the ties and all the clothing products there is still attention to detail which keeps the product quality high. This attention to detail reaches even to the pink whale. The pink whale color has significance in that it was part of a focused selection of colors in a palette which is meant to evoke the happy lifestyle.
The Murray brothers have always wanted to share the enjoyment of good things with their customers. These days, the pink whale appears on an enormous variety of items ranging from belts to bathing suits. It can be seen printed, painted, embroidered and sewn. Ian and Shep reach out even to those who cannot shop in their stores.
Their whale has been present for a myriad of charitable fundraising events. To think that the company has come to stand for the casual fun of longed-for endless summer is an accomplishment indeed.
To create a logo that immediately creates such an emotional response is more than remarkable — it is exceedingly difficult to accomplish. Still, they received instantaneous positive feedback from their friends, and to Ian and Shep, that was the demographic that mattered. How do you tell people that you love sailing or golf or the Kentucky Derby?
How do you tell people that instead of the office you would rather be in a place with palm trees? Crew face shrinking revenues and store closings, Vineyard Vines keeps growing, with about locations across the country, up from 70 a year ago. It overlooks a marina where each brother keeps a boat, though neither boat is there the day I visit in late spring.
They are all named Vineyard Vines. Of course, ties alone did not buy those boats, or this building. Nor did the clothes that Vineyard Vines eventually sold.
Alternately beloved by millions and chided as a fashion copycat that caters to and even spreads a watered-down form of elitism, Vineyard Vines has taken a stodgy, snobby, century-old cornerstone of New England life to the masses in a new and accessible way. Bill gave college scholarships to vets, many of them lower- and middle-class boys who landed at Ivy League universities with prep school kids and wanted to look like they belonged.
Corporate culture was the vehicle for growth in postwar America, and you dressed for the life you wanted to have. Press in on the campus of Yale. While weekend wear existed, Press says, its place was at the country club or on trips to Bermuda. Ian left and Shep Murray, the founders of vineyard vines. My Profile. Search Search. Caption Deep-sea fishing is a favourite pastime of brothers Shep and Ian Murray, the founders of vineyard vines, who've tailored their brand based on the destinations and activities they love.
Photography courtesy iStock. View Image A Colourful Course Discover the destinations that have inspired vineyard vines' bright hues and playful patterns, designed to transport the wearer to a carefree state of mind.
Louis and Kansas City. The desire to avoid outside interference was one reason they launched the company. In fact, they left corporate gigs--Shep at a marketing firm, Ian at a PR firm--to make ties precisely because they didn't want to have to wear them.
At first, they kept their day jobs as they planned their business. They even persuaded their dentist to take out their healthy wisdom teeth while they still had health insurance--just in case. They spent the summer of on Martha's Vineyard selling ties in parking lots, on beaches and in bars. Later, they printed catalogs at Kinkos, placing ties directly on photocopiers.
Unable to afford models, they photographed friends--a tradition they still follow. Twenty years ago, as Silicon Valley casual wear spread east, the timing for a necktie business seemed awful. But the Murrays settled on a contrarian thesis: Yes, guys were wearing ties less often, but when they did, they wanted to make a statement.
And neckwear had high margins and no sizing issues. The brothers caught a break in when Aflac ordered a custom design featuring the company's duck mascot. The ties were, and still are, made by a domestic manufacturer in Queens, New York--making it easier to fill orders and control quality. The company expanded beyond ties in and opened its first stand-alone store in on Martha's Vineyard.
More followed.
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