Also, mindful eating and rituals can help us slow down and think about what we eat. The following interview excerpts have been abbreviated and edited for clarity.
However, I do love them [chips]. And speaking to the scientists who invented potato chips would cause me to have cravings, appreciating everything that goes into it. We can talk about the noise that potato chips make. They discovered that the more crunchy [sound] potato chips have, the more we will eat. We can talk about the fact that potato chips actually have a lot of sugar in them in the form of very refined potato starch that when it hits the gut, [it] starts acting much like table sugar will.
But one of the things that's most powerful in dealing with the brain is the salt on the surface of the chip that [the] industry calls that the flavor burst. One of the hallmarks of addiction is speed. Drug researchers know that the faster a substance hits the brain, the more apt we are to lose control over our willpower And it turns out, there's nothing faster than food in the way it hits the brain.
You put the potato chip in your mouth and tongue. Salt being on the surface touches the taste buds. In a new U. Tony Goldstone of Imperial College London revealed the results of a new study in which he compared the brain activity of snack eaters and drug addicts.
Goldstone performed brain scans on a group of overweight volunteers who were being shown pictures of potato chips and other junk food. He found it affected the same areas of the brain, in the same way, as showing substance abusers a picture of drugs or booze. Think outside the party box. Switch up your work snacks. Embrace the wave of healthier crunch options. Learn to love popcorn. DIY it. Make Fun. Thrillist Serves. Enter your email address Subscribe. Social Media Links. There is even a biological term for it: hedonic hyperphagia.
We all have experienced it, but a study published in Frontiers in Psychology has proved it in rodents. When rats which were not hungry, by the way were introduced to four different kinds of foods: fats, carbohydrates, a mixture of fat and carbs, and potato chips, many went for the fat and carbs food, but most walked right to the potato chip.
What this meant is that besides fat and carbs there was something else in potato chips that made them want it. That something, as it turns out, is salt via The Healthy. Tony Goldstone, faculty of Medicine, Department of Brain Sciences, at Imperial College London, and author of S ecrets of Our Favorite Snacks , as part of a study, showed overweight volunteers pictures of potato chips and junk food, and substance abusers, pictures of drugs and booze, and observed their brain scans via Metro.
In both cases, the same areas of the brain were affected. What this means is that your craving for salt is not different from the craving for opiates via Science Daily. A team of Duke University Medical Center and Australian scientists took a hard look at what happens in the hypothalamus — a region of the brain that is responsible for keeping the salt and water content in balance, maintaining the blood pressure, heart rate, and so on — when mice craved salt.
They induced stress hormones this increased the need for salt in mice and withheld salt from them.
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